I have to admit, I wasn’t particularly surprised when I read the news that Jessica Rose AKA Bree AKA LonelyGirl15 has scored some film roles. Some people seemed to think that blowing the cover of the LonelyGirl15 makers would ruin their popularity on YouTube. After all, “Bree” became popular because people thought it was the honest video blogs of a young girl – when they found out she was an actress and the videos were made by a professional production team, they’d rise up in revolt, right?
Not so much. They scored loads of publicity, major newspaper coverage worldwide and appearances on a number of high profile TV shows. I don’t really go along with the way they lied to everyone but it’s hard to argue with success. They showed that short internet videos could be used to tell a story in a new way and connect with audiences in a way that wasn’t possible before. And now they’ve shown that online video can be a launching pad for a mainstream career.
Me next please.