When I decided to do some themed videos on a regular release schedule it was based on observing how YouTube audiences like a schedule and a degree of predictability. This might seem counter-intuitive: the structure of YouTube means people can watch whatever they want whenever they want so surely this makes schedules meaningless? Well, yes and no. YouTubers definitely like the freedom to set their own viewing times but what they want most of all is something NEW and they like to know when the new videos are available.
This is, of course, the basis of the subscription system. If you like someone’s videos, subscribe and you get a message every time they release a new video. That tells you after the fact that someone has uploaded a video which is good as far as it goes but what I’ve learned is viewers like to anticipate when a new video will be uploaded. This was made clear after I’d been doing TFU Friday for a while as I would get a huge number of comments and messages from people saying how much they look forward to seeing it and the anticipation of getting a notification in their inbox.
Most of the top subscribed YouTubers release their videos to a schedule (to the same day of the week if not the same time) and this works in their favour. Audiences develop a stronger bond with video makers when they have some foreknowledge of what they will be getting. Releasing one video every two weeks will develop a stronger audience than releasing five in one week and then nothing for a month or more.
When I decided to cut back on the number of videos I was making (because making them ever day was becoming too much of a drain) I decided to try and stick to a regular Monday, Wednesday and Friday schedule and see if I could develop a theme for each day. WAINGAFAT Wednesday was the second theme I settled on (after TFU Friday) after being inspired by a comment from my friend Mac AKA FreeMountaineer who commented that when I made videos ripping on particular targets it was I was saying “Who Am I Not Giving A Fuck About Today?” which became the acronym WAINGAFAT.
I liked the idea of having an outlet for having a rant about things/people I thought simply weren’t worth giving a fuck about. The balance is quite hard to get – the angry videos are clearly on subjects I care about (either positively or negatively) and the challenge was how to make a video about people/subjects that I really think are beneath contempt and also have an answer to the fucking morons who make comments like “You must care because you made a video about it.” I’m not bothered so much by the fact that these idiots make such skull-fuckingly stupid comments – it’s the fact they think they’re being insightful while saying something so moronic that shits me.
And so WAINGAFAT Wednesday was born – a forum where I can talk about things that other people are maybe getting worked up about but I really don’t give a fuck.
And for the idiots who still don’t get it, all they get in response to their public display of stupidity is MYASS.
Having said all that, WAINGAFAT Wednesday is the hardest video for me to do and stay on theme. I probably shouldn’t agonise over it so much but having set the theme I find it very difficult some weeks to settle on a subject that is within the boundaries of WAINGAFAT. I’ve decided it isn’t the end of the world if I skip a week when I really can’t decide on a fitting topic. This gives me less stress than making a video that I feel is “cheating”.
The biggest problem with TFU Friday is narrowing down my selection from the seemingly endless parade of totally fucked up stories that happen every week. But picking something that other people are worked up about but I couldn’t give a fuck about is frequently harder. This week at least it’s easy, with several prime candidates presenting themselves.
I think I’ll go with the finale of “Lost” – a show I have never watched. This isn’t so much a diss on the show, a lot of people I respect assure me it’s a great show but I never started watching it. There’s been a few great series of the last ten years that I haven’t watched religiously (yet – there’s always DVD) like The Sopranos, Six Feet Under and Deadwood. But the way some people have been losing their shit saying the ending sucked just stuns me.
Who gives a fuck about your worthless opinion you whiners? (A quick aside – the Lost fans I respect have not been acting like idiots over the ending) It isn’t that not liking the ending isn’t a valid opinion but why they fuck are these idiots bleating on as if it’s a personal affront to them? Wake the fuck up you potato heads – it isn’t about you! Here’s a suggestion: before you criticise the ending of something that has enthralled millions over the years (including you!) try making something that enthrals viewers for five fucking minutes! It’s HARD!
For years there have been jokes about how annoying Lost fans can be – going on and on about the twists and puzzles and mysteries. It turns out there’s something far more annoying than a Lost fan who feels compelled to tell you how awesome the show is and what you’re missing out on. A Lost fan who didn’t like the finale and won’t shut the fuck up about how the show’s ending is a personal insult directed specifically at them. You might think some terrible injustice has been done to you personally but like millions of others, I don’t give a fuck.